How big is the ED ring market?
Dataintelo estimates $1.68 billion of manufacturer-level sales in 2025, growing 6.0% a year to $2.84 billion by 2034, with North America the largest region at 35.0%.
| Statistic | Source |
|---|---|
| The global cock ring market generated $1.68 billion of sales at manufacturer level in 2025 and reaches $2.84 billion by 2034, a compound annual growth rate of 6.0%. | Dataintelo |
| North America held 35.0% of global cock ring value in 2025, the largest regional share, and grows at 5.4% a year to 2034. | Dataintelo |
| China makes about 70 percent of the world’s intimacy products. | Dataintelo |
| US duties on Chinese goods rose from 84 percent to 145 percent in April 2025, and the higher landed cost fed through to shelf prices over the following months. | Dataintelo |
How common is ED, and how long can rings be worn?
ED becomes more common with age, and guidance on wear time for conventional rings centers on 20 to 30 minutes.
| Statistic | Source |
|---|---|
| About 40% of men have ED by age 40, climbing to roughly 70% by age 70 (National Institute of Diabetes and Digestive and Kidney Diseases, as cited). | RxSleeve |
| Up to 40% of men do not get a satisfactory response from PDE5 inhibitors like Viagra or Cialis (Cleveland Clinic Journal of Medicine review, as cited). | RxSleeve |
| Most manufacturers recommend removing the ring after having it on for 20 minutes. | Healthline |
| Users are generally advised not to wear constriction rings for extended periods, typically less than 30 minutes. | SMSNA |
| Thirty minutes is the general rule, but the FirmTech device is made of a novel material that allows blood to move in and out of the penis, making it safe to wear for more than 30 minutes. | menMD |
| In a 2024 randomized survey study, 79.6% of participants recommended FirmTech compared to 53.1% for Eddie by Giddy; participants kept the devices and received a $50 gift card. | ISSM |
FirmTech's own figures
These are FirmTech's published figures, not independent data, as of November 2026: 40,000+ rings sold; 308,000+ erections analyzed through the TechRing; 20+ studies published or underway; a 4.6 out of 5 rating across 101 reviews on the FirmTech reviews page. For the non-tech rings: $60 each, wear time up to 12 hours (Performance Ring) and 90 minutes (MaxPR), fit up to 5.5 inches of erect girth.
Back to the ED ring for men guide.
Common questions
- How common is erectile dysfunction?
- It is common and becomes more so with age. RxSleeve, citing the National Institute of Diabetes and Digestive and Kidney Diseases, reports that about 40% of men have ED by age 40, climbing to roughly 70% by age 70. A doctor visit is worthwhile because ED can be an early sign of other health issues. In the full FAQ
- What did the study comparing FirmTech and Eddie by Giddy find?
- In a randomized survey study summarized by the ISSM, 79.6% of participants recommended FirmTech compared to 53.1% for Eddie by Giddy. Participants kept the devices and received a $50 gift card for taking part. The study was published in the Journal of Sexual Medicine in 2024. In the full FAQ
- Why have ring prices gone up in general?
- Market-wide, most rings are made in China, which produces about 70 percent of the world’s intimacy products. US duties on Chinese goods rose from 84 percent to 145 percent in April 2025, and the higher landed cost fed through to shelf prices, according to the Dataintelo cock ring market report. FirmTech lists the Performance Ring and MaxPR at $60. In the full FAQ
- How long can I wear an ED ring?
- It depends on the ring. FirmTech lists the Performance Ring as safe to wear up to 12 hours and the MaxPR up to 90 minutes. Many conventional rings carry shorter limits: Healthline reports most manufacturers recommend removing a ring after 20 minutes, and the SMSNA says users are typically advised to stay under 30 minutes. In the full FAQ
- Can I use an ED ring with ED medication?
- Many men pair a ring with other treatment, and FirmTech research presented at ISSM 2024 compared PDE5 inhibitors, the Performance Ring and both together. Ask your doctor before combining a device with medication. Up to 40% of men do not get a satisfactory response from PDE5 inhibitors, per a Cleveland Clinic Journal of Medicine review cited by RxSleeve. In the full FAQ